You can't catch fish with a sausage

I’ve been doing customer discovery all weekend and I have some things to share with you:

1. I’m exhausted

2. I’m mind-blown

First, you should regularly do customer discovery, even if you feel you know your ideal customer.

It’s easy and it’s free — just reach out to people, tell them you’re not pitching, and ask for 15 mins of their time.

(So far, no one has turned me down).

Why should you care about my customer discovery, though?

Here’s why:

I’ve relied on inbound clients since I started here.

I never did any outreach, so I knew nothing about it.

What I learned this weekend is:

Here’s when:

• If your ideal client isn’t very active on LinkedIn, nor are they expected to be (CEOs, busy people)

• If you sell high-ticket

• If your engagement plays 0 role in your sales process

I was told this by 4 different people who sell high-ticket B2B.

If this is you: stop looking at your metrics. Your ideal client doesn’t care about them.

And neither should you.

Then your engagement does matter.

Because your ideal client may be there to see you. And content does play a role in casting your net.

Let’s leave clients aside for a minute:

What if you wanted to build an audience?

Then engagement is your #1 goal.

In any case, I have something for you:

You can access it here.

It’ll tell you exactly what you need to do in order to spice up your LinkedIn game.

Let me know how it went!

Until then, cheerio!

P.S. If I wasted your time with this newsletter, please unsubscribe. And then tell me on LinkedIn why you did. I want to improve.