- Insights, Not Hype
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- How I changed my strategy - as promised
How I changed my strategy - as promised
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Dana Daskalova
June 27, 2024
Insights, Not Hype
Read time: 3 minutes
Due to popular demand, in this issue I’ll cover how I changed my LinkedIn strategy and why. In my last newsletter, 100% of you who answered the poll said you’re interested in my new strategy — so, here we go.
1. Why did I need to change anything in the first place?
Let’s address the pink elephant in the room:
If your ideal client is active on LinkedIn, content distribution is important.
The more pairs of eyes on your content —> the greater the chance your ideal client will see your post.
Back in ‘22 and even ‘23, getting decent reach was a piece of cake. I was getting 4-5K impressions per post without even breaking a sweat.
I was getting enough inbound for my business to run smoothly.
I know you know what inbound leads are. But do you know there are different kinds?
The coolest and easiest inbound is someone coming to your DMs and saying “Hey, I need your help”. That’s the inbound we all want. There’s an issue with that, though:
Unless you have a large audience and decent distribution, you can’t rely on people dropping in your DMs and asking for help
Sounds discouraging, doesn’t it? Here’s the explanation:
I recently polled a substantial group of LinkedIn creators.
From the ones with a following of between 2K and 5K a whooping 72% said they’re getting under 1000 impressions.
Let that sink in for a bit.
How are you going to reach your client organically if your reach is that small?
The answer is — you won’t.
And that’s the reason I changed my approach. Even with 2-3K impressions on average, my distribution is more limited, and I’m reaching way fewer people.