Lawyer vs. Doctor

My husband is the living definition of nerd ambition — the guy has a degree in Dental Medicine, AND right now he’s finishing up a degree in General Medicine, too.

12 years of medical training all together.

You’d say he’s to be taken seriously when it comes to medical topics, right?

Wrong.

Meet my mum — a 63 year-old well seasoned lawyer.

She kicks serious ass in court, and like every good lawyer, she’s convinced she’s always right.

Back when I started dating my now-husband, my mum really didn’t take him seriously.

She treated him as a complete rookie puppy-dog doctor-wanna-be.

They used to argue on medical topics all the time.

(You also know older people’s bias — they think they always know better. Even when it’s not in their field of expertise.)

And then, within 1 year, the following series of unfortunate events happened:

• Granny was found unconscious on her bathroom floor. Guess who was there to do CPR and then do an IV drip? My husband.

• Dad had a nasty case of a bacterial infection and needed daily antibiotic shots. Who did the shots? My husband.

• My brother was about to lose half his teeth due to acute gum disease. Who saved him? My husband.

Nowadays, my dear old mum doesn’t dare say anything about medicine to him anymore. Hell, she even became his patient.

The only way to build authority is to prove your experience.

In the context of LinkedIn, this could be:

• Share case studies with a clear problem, how you solved it, and what the result was

• Show excerpts of video sessions with clients (Brad Long’s idea, and you should follow him, btw)

• Stop giving general advice and start sharing your actual experience

The last point brings me to the next issue’s topic:

How to build social proof, fast.

Until then, cheerio! And don’t argue with doctors 🦚

P.S. If I wasted your time with this newsletter, please unsubscribe. And then tell me on LinkedIn why you did. I want to improve.